What’s on my Saas scorecard

What metrics do I care most about for Boast? What are our biggest Key Performance Indicators?
We use Baremetrics, which analyzes our Stripe credit card processing activity and builds a dashboard to get insight into your business.  Using Baremetrics, Google, and Hubspot we consolidate the following metrics onto a scorecard weekly. Each of these bullet points also has a corresponding goal to meet to stay on target for our next milestone.

  • Marketing site visits – total count that week of site visitors.
  • Downloads / form fills – how many marketing qualified leads we got that week.
  • Trial signups – How many people are kicking the tires on a trial.
  • Total New Contacts – Total new contacts for nurturing.
  • Demos – Client demos given that week.
  • New customers – How many new paid customers we got that week.
  • Trial to customer rate – for a trend line on our trial to customer close ratio.
  • User churn – Current churn rate from our Baremetrics dashboard. This is usually 3 – 6%
  • LTV – What’s our current average Life Time Value of a customer.
  • CAC – Client acquisition cost based on ad spend and marketing / internal efforts.
  • Ad Spend – Ad spend for that week.
  • MRR – Current monthly recurring revenue number as of that week.
  • MRR Growth Rate – For a nice trend line on our scorecard.
  • Visitor to trial rate – What percentage of visitors are we converting to a trial.

Have questions about our SaaS scorecard or what data points are relevant? Ask me anything.


Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Get Notified of Updates

More To Explore


Software is the new real estate

Real Estate. Countless books and blog posts have been written about how to use homes, apartments, and commercial real estate to generate monthly cash flow.