What's on my SaaS scorecard

What metrics do I care most about for Boast? What are our biggest Key Performance Indicators?

We use Baremetrics, which analyzes our Stripe credit card processing activity and builds a dashboard to give insight into the business. Using Baremetrics, Google, and HubSpot, we consolidate the following metrics onto a scorecard weekly. Each of these bullet points also has a corresponding goal to meet to stay on target for our next milestone.

• Marketing site visits — total count that week of site visitors.
• Downloads / form fills — how many marketing qualified leads we got that week.
• Trial signups — how many people are kicking the tires on a trial.
• Total new contacts — total new contacts for nurturing.
• Demos — client demos given that week.
• New customers — how many new paid customers we got that week.
• Trial to customer rate — a trend line on our trial-to-customer close ratio.
• User churn — current churn rate from our Baremetrics dashboard. This is usually 3–6%.
• LTV — our current average Lifetime Value of a customer.
• CAC — client acquisition cost based on ad spend and marketing / internal efforts.
• Ad spend — ad spend for that week.
• MRR — current monthly recurring revenue number as of that week.
• MRR growth rate — for a nice trend line on our scorecard.
• Visitor to trial rate — what percentage of visitors we're converting to a trial.

Have questions about our SaaS scorecard or what data points are relevant? Ask me anything.