Incoming links to your website is a major factor in Google’s search engine algorithm.  Originally called ‘back rub’ it is the main factor that differentiated Google’s search results from all the other players.  Google essentially analyzes the incoming links to your website as well as the key words used in those links to your website.  If 1,000 people link to you for the term “golden widgets” and other competitors only have 200, then you will most likely out rank them on the search results page when someone Google’s “Golden Widgets.” 

There is a term known as a Google Bomb that is used when people link to your website, and rank it for a term that it should not really be ranked for.  For example, some amusing bloggers decided to put links on their website to George W Bush’s biography page and using Miserable Failure as the link text.  After thousand’s of bloggers did this, if you searched for Miserable Failure George W’s biography came up.

Ok, so what’s the point? It’s an older abused strategy but still works.

You can use this every day, it takes about 20 minutes to get a couple good incoming links.  First setup Google Alerts for the term you are interested in ranking for.  If it’s “Golden Widgets” then setup a Google Alert for that.  http://www.google.com/alerts then setup some Google Alerts for related terms.  Every day you will receive alerts, visit each of the pages in the alerts and usually about a half or more will be blogs.  Most blogs you can put your name in and a website address and it will link your name to your website address. So go onto this website and post a comment as name “Golden Widgets” and you will get an incoming link to your website. There is one more catch, most blogs now use an attribute in the anchor tag that will read something like <a href= rel=nofollow   , if the link is a no follow link then you will not receive any Google link juice for it.  But there are still plenty of blogs out there that are not using the rel=no follow and although this is blog/comment spam if you are interested in Golden Widgets and do provide relative and insightful comments then it will benefit you and the blog owner.  Don’t just run around spamming blogs.  You might also be able to include links in the actual text description area, but again, please keep it relevant, there are lots of robots that spam blogs using this same tactic.  But 20 minutes a day could yield 1-5 incoming links; one year later you could have 500+ more in-bound links.