Starting a software product company

Over the last 8 years I have only worked in the software and web consulting realm.  But in the last 6 months some co-works and friends of mine started a product division within WA.  Kevin, Kyle, Michael, Matt and I have been hard at work getting off the ground.  This website / division is dedicated to making modules for the popular content management system DotNetNuke.
We have released:

What have we learned thus far?  That running a product company / division is a hell of a lot of work!  It is amazing how much effort goes into getting a product ready for public consumption.

  • Design
  • Architecture
  • Development, Development, Development
  • Testing, Testing, Testing!
  • Content writing
  • Video production
  • Training materials
  • Marketing, Marketing, Marketing
  • Press Releases
  • Contacting people to get reviews and to try your products
  • Finding partners to link to or resell your product
  • SUPPORTING all the questions people have.  Will it do this, does it do that, question, question, questions…

It’s been a lot of work but we finally have off the ground and really rolling.  Thus far we probably have around 1,000 hours invested in the module development and creating As a product company you have to invest up front and hope long term to make that up plus a lot extra. Stay tuned to find out how it goes.

FYI: DotNetNuke / DNN is a content management system that makes running a website much much easier.

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